According to a Nielsen report this week, Microsoft's new Bing search engine is growing faster than any of its search competitors in the top 10.
Earlier this year, Bing was sitting at around 9.4% of the search market in July, but Nielsen's new numbers confirm the search engine's continued growth through the month of August, up to 10.7% of the total market.
The growth is thanks in part to an enormous marketing campaign, but also surely to some of the innovations Microsoft is bringing to the table with Bing. The recently launched visual search feature is arguably flat out better for browsing certain types of information, and social sharing of search results will soon be coming to Bing as well for an interesting new twist.