Whilst the internet has drastically grown in depth and complexity over the last decade, search engines had not followed the same evolution, leaving users with ten blue links to find their way in this always more complex maze. But in June, Microsoft launched Bing, a faster way to make more informed choices.
On November 12th, Microsoft Bing moved out of Beta.
Over 60 engineers, based in Soho, have done an in-depth job at localising Bing global experience for British users in just 5 months. Under Jordi Ribas' direction, the team has crunched historical algorithmic results to identify local intents and integrated them into Bing unique categorised search.
Microsoft worked with local partners to enrich the search results with highly relevant information that could address consumer passion points. For instance, thanks to a partnership with TopTable, searching Bing for a restaurant in Hammersmith will provide you with restaurant ratings and one-click booking option.
Into football?
Type your favourite Premiership team and Bing provides you with an Instant Answer with the latest fixtures thanks to SkySports.
Interested in celebrities?
The Twitter integration enables you to keep pace with the latest gossips of your local heroes.
But the engineers did not stop there. They also enriched the index with UK URLs and taught the algorithm how to cope with information such as partial postcodes, local abbreviations and acronyms, common British misspelling and alterations, etc.
This results in a better understanding of the semantic context of queries.
So will you be Binging?
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