Sunday, 31 January 2010

How will Apple iPad get into corporatations…. Consumers!

Well now that the dust is starting to finally settle, I thought it would be interesting to see where the iPad will go in terms of corporate use.

The iPad will appear in 60 days with WiFi, It will be quickly adopted as an employee-provisioned third device, particularly for Mobile Professionals. IT will support it in many organisations. After all, it's just a big iPhone to them and already 20% of firms support them.

The iPad is a fantastic device, and there will be many laptops left at home no doubt, the market it has targeted this time round is important; information workers self-provisioning what they need rather than what their employers provide, a concept that Citrix technologies have discussed for many months – Bring Your own Computer.

You can imagine that the corporate users that will  benefit from this initially (apart from IT) will be mobile workers, and Apple have addressed this market well, when you consider what this market segment care about:

  • Messaging and collaboration on the go. (Need email, calendar, contacts, Web conferencing.)
  • Full Web experience
  • Business application media
  • Full-size document tools
  • Secure wireless connectivity
  • And let's not forget, looking cool.

We saw it with the iPhone and we will see it with the iPad, if there is one thing that Apple seem to do well it is to make desirable consumer goods that suddenly become adopted into the work place in a viral fashion