There has been quite a buzz (excuse the pun) since Tuesdays launch of Google Buzz, and we have started to get the questions about the impact this will have on organisations Twitter strategies. Not heard about Buzz, then look here.
What is interesting is that a lot of people I talk to have hung their hat on an individual social network for their strategy, a strategy that I feel is risky. We believe that your social media strategy should be an aggregation of content to maximise your exposure to the outside world, and this should be unshackled from any single social technology.
The main reason why aligning to a single venture is the rate at which these services come and go either through competition or acquisition.
And it is this single social strategy that Google and all its might has made people question their approach, the ultimate question that you as an organisation need to ask is what are you trying to achieve from Social Media? If you haven’t got a strategy for Social Media then it will be difficult for you to assess the impact that Buzz will have on your vision.
Assess your strategy and see which sites offer the integration and exposure you require.
Is Buzz going to be a Twitter killer, unlikely but should be interesting to see the dent it makes!