Tuesday, 9 March 2010

Google Coming to a TV near you soon

Google is testing a new television programming search service in conjunction with Dish Network, according to The Wall Street Journal.

The service, which appears to be very much in a limited testing phase, runs on a special set-top box and apparently searches content from both the Dish programming guide, as well as web video services like YouTube.

The most interesting aspect of The Wall Street Journal’s report dealt less with the service itself and more with the technology that powers the set-top box. Apparently, portions of Google’s Android OS power the Google-enabled device. While Android has been spotted on other devices like tablets and netbooks (or, so-called smartbooks), a move to the embedded device space could be huge.

Of course, this isn’t Google’s first foray into television. Back in 2008, Google AdWords launched Google TV Ads as a platform for companies to buy airtime in various markets. That project hasn’t been as successful as other Google ventures, but perhaps a more direct way of tying search to television would have better results.